Bill Schwab is a freelance art director creative director with over 25 years experience creating compelling fully integrated 360 campaigns for a wide range of national and international accounts. His experience ranges from consumer products to financial services, airlines to automotive, sport, travel, high tech, household products and healthcare.
Agency experience includes BBDO, Fallon, Chiat Day and Ammirati&Puris.
His work has been recognized in Adweek, AdAge, the Wall Street Journal, the New York Times, AICP, Graphis, Communication Arts, the Addys, the Effies, Cannes and the One Show.
The campaign Bill produced for the BMW Z3 Roadster was a case study for successful new product launches by the Harvard University School of Business. His campaign for State Street Global Advisors is featured in the popular college textbook “Advertising by Design” By Robin Landa. He is the subject of a chapter in the award-winning book “Inside Art Direction” by Steven Brower. He coauthored a best selling business book “Death to All Sacred Cows” published by Disney/Hyperion and art directed and designed Volume 17 and 18 of the One Show Annual for the One Club of Art & Copy.
In addition to his advertising career, Bill has taught advertising at Pratt Institute and is an award winning fine artist.