State Street Global Advisors Brand TV campaign

The SSGA SPYDR is an ETF. An investment product designed like a mutual fund, that can can trade it like a stock. It's precise investing in a world that isn't.

When investors heard about the SSGA SPYDR ETF, it was true love. The romantic score was an AICP Finalist.

The SSGA SPYDR ETF is an investment product that offers investors the kind of precision found in only a few places in the world.

The great thing about the SPYDR ETF is that you always know what's inside. And when to make your move.

Whether it's good for you, or bad for you, with the SSGA SPYDR ETF you always know precisely what you've got yourself into.

I want to thank Bob Gill, whose book "Forget all the rules you ever learned about graphic design", inspired me to design ads in a way that reflect an imprecise world. Not to mention my client, who approved them. I was rewarded in a number of design annuals.

CVS Health 360 brand campaign

This 360 campaign has something for everyone. Cigarettes disappeared from CVS shelves. We won a whole bunch of awards, including Addys, Effies and AICP for integrated campaign. And our client goes to top ten marketer of the year.

CVS Health launched a brand campaign by letting consumers and opinion makers know it was going to be something more than business as usual at their 5,000 pharmacies.

CVS Health makes a move that was projected to cost them 2 billion dollars in revenue. We launch a 360 campaign designed to make them feel it was worth every penny.

CVS Health offers programs that could save tens of thousands of loves a year. Now that's something to get excited about.

CVS Health campaign launch

CVS is more than a ubiquitous pharmacy. It is a health services giant, offering everything from PBM, to MinuteClincs, to programs that treat all kinds of additions, to prescription management for seniors, and more, with one goal in mind, your health.

GE broadcast

I've worked on the GE account several times over the years. Big problems, big budgets and big solutions were expected.

Turns out the answer to our search for clean energy is right at our feet

Thomas Edison invented the light bulb. He also invented GE. The company he created is still setting the standard for lighting. By the way, that dog is NOT CGI.

This commercial first ran on Mother's day.

CVS 360 healthy skin campaign

As a company dedicated to health, CVS Pharmacies removed all sunscreen with an SPF rating below 30. Our mission was to utilize 360 channels to promote the wearing of 30+ sunscreen every day.

A heart-felt advice video where women described the true meaning of “beauty”.

To get everyone to “SPF Yourself”we built a campaign that included celebrity blogs, online beauty tips and videos, print, posters, an in store campaign and 7 tons of sand in downtown Philadelphia.

Alka-Seltzer Plus TV Campaign

The "My Cold Made Me Do It" campaign is built around a beautifully simple idea. When you have a cold, you do dumb things.

Driving home from the supermarket may sound simple, and it is. Unless you are trying to power through with a terrible cold.

It's the end of a long day and you just want to get home. A bad time to have a bad cold.

SC Johnson 360 brand campaign

A first ever brand campaign for a family company that makes a family of products, designed and produced in a way that makes the world safer and cleaner. What's not to celebrate?

Through the years

The SC Johnson company is proud of the small part their products play in making Thanksgiving day special, year after year.

Whenever families get together, things can not only get happy, they can get messy. Good thing SC Johnson, the family company, has a whole line a products to help out. The "family campaign" worked as a 360 idea across channels and across the world.

BMW print campaign

Given the chance to work on one of the world's great brands, I put my creative pedal to the metal. On to the award shows. Nutze den Tag, indeed!

Who drives the BMW?

Driving a BMW means you will never look at the road, any road, the same way again.

Classified

Someone was selling a used car equipped with rocket launchers and a champagne cooler to make room for a sexy little Bavarian. You don't get to art direct a shoot like that every day.

Abbott 360 worldwide blood drive campaign

Healthy blood donations are always needed. But in many countries around the world the need is critical. And getting the word out can be challenging. Fortunately Cristiano Ronaldo agreed to help our client, Abbott, promote this worthy cause. Obrigado, Ronaldo!

Be the 1 blood donation campaign poster

Young footballers get dream job with Ronaldo. Poster promoting the "Be the 1" healthy blood donation appears worldwide.

What can you do when the world's most famous athlete donates 15 minutes of his time for the "Be the 1" campaign? Well, as you'll see, we did quite a lot.

We asked Ronaldo to post a message encouraging young people to Be the 1 to save a life by donating blood. Overnight, almost a million people got the word. Healthy blood donations came pouring in.

GE capital print campaign

I borrowed from Marcel Duchamp"s deconstructive painting "Nude descending a staircase" for a look that represents the can-do attitude of GE Capital.

It was fun to work out how to portray the individuals who worked with GE Capital clients everyday around the world.

Optum 360 brand campaign

The assignment: create a compelling, highly visible and measurably memorable 360 marketing campaign introducing and positioning the Optum brand, while explaining what the 30,000 employees of Optum do to make the system work better for everyone.

A true story with a happy ending. Doctors, nurses and health professionals come together to make something wonderful happen. It's how the system is supposed to work.

What does OPTUM do? Take a quick look around the ER and you'll see.

The Healthcare professionals of Optum touch our lives in so many ways it took a entire print campaign to begin to introduce the many programs and services designed to help us live healthier lives.

From trade show displays, animated mnemonics, video OOH, banners and landing pages everything was created in every channel to launch the Optum brand.

Thank our troops USA campaign

This was such a worthwhile project and so packed with emotion, I'm almost embarressed to say that I picked up some medals for it. Thank you Patrick Gilmore for the first half of my headline.

Johnnie full page ad

According to recent numbers, 0.4% of Americans serve in the armed forces. Seems like we could do more for the few who serve and protect the many. Thanks USA tries to help.

Monuments outdoor board

We'd like to think that the soldiers of the 7th Regiment, 107th United States Infantry got more than a parade when they returned home from France in 1918. Thanks USA would like to make sure the men and women of today's armed forces do.

United Airlines Brand TV campaign

When Fallon won the United Airlines account, it was big news. The pressure was on to create a big statement. We turned to Tony Scott for help.

Storyboard for United Airlines launch commercial

Of the many wonderful things about working with Tony Scott, one of the best were his beautiful storyboards. Drawn with the help of an early morning cigar and espresso.